Portland-based The Sports Bra has launched a $1.2 million crowdfunding campaign to scale its mission of creating high-performance, eco-friendly sports apparel for women. The initiative focuses on developing sustainable materials and expanding inclusive sizing options, addressing gaps in the current market. The campaign highlights the growing demand for ethical activewear and aims to empower female athletes through innovative design. This effort aligns with broader trends in women's sports, where apparel innovation plays a critical role in performance and representation.